Recently, we hosted an Ecocity Webinar titled “The Role of Cities in Advancing Sustainable Lifestyles”. The webinar explored how local governments and their partners can advance sustainable lifestyles to act on climate, justice, and biodiversity. These lifestyle changes, supported by the right policies, infrastructure and technologies, will be pivotal in the transformative change needed to address our climate and ecological challenges. The good news is that these changes will also improve our health and well-being.
Guest speakers included: Vanessa Timmer, Executive Director, OneEarth Living & Blake Robinson, Urban Futures Studio, Utrecht University.
Resources shared during the webinar include:
- IMAGE Sustainable Lifestyle (Utrecht University & OneEarth Living): This project is developing qualitative modelling and compelling visions and narratives of alternative future sustainable lifestyle scenarios.
- Cities Stockholm+50 High-Level Forum on sustainable consumption – Wednesday 1 June 2022 (recording): This was one of the first global city events to debate the systemic importance of consumption-based emissions and cities.
- Carbon footprint misconceptions (Ipsos): The latest Perils of Perception study by Ipsos looks at how the general public in 30 markets around the world perceive environmental action; revealing many misconceptions.
- Motivations for Lighter Living (OneEarth Living): a resource guide based on studies that reveal dominant motivations for “smart consumption” to help mainstream lighter living actions.
These resources can be used to learn how to shape and tailor sustainable lifestyles messages for different audiences and contexts as well as strategies for generating internal alignment and engaging the public: